What is in a Title?

Picking the title of a book is almost as difficult as writing its blurb and it is at least as important. There is no real agreement what makes a good title. Do they have to be catchy, original, outlandish, common, full of key words or simple?

Of my fiction books, two have a title that is common. I get at least one Google alert a day for those titles and they are never about my books.

My science fiction series has titles nobody else has, because I made those words up. I get no alerts.

I have two fiction books with original titles, but no indication that those get more or less attention than the common titles.

My non-fiction series has as its series title The Music of Life. This has resulted in it being put in the music section of some book shops, although the title is a metaphor and the books are about psychological types. The last of that series is just released, but the title for it had been created (and announced in the other books) at least six years ago.

I am not sure whether I would have picked a different title if I had to choose again. Personally, I tend to feel attracted to that which is different and am more likely to pick up a book with an odd title, just to see what it is about. But the the first thing many people say is,

Homological Composition! What does that even mean?”

Indeed, what does it mean? Does it mean that people are going to turn away, scared off by the title, or attracted to it, exactly because it is different?

Since the book is about psychological types and the theory explains why people react so differently to everything concerning information, I am pretty sure that there will be both reactions to the title, depending on the type of the person reading it.

And that goes for any title.

The reason I chose it is because “homology” refers to our common evolutionary origin that is expressed in similar, yet diverse, psychological human types, and a composition is an artistic or intellectual creation. Not only is the book an intellectual creation, but humanity with all its diversity is the composition that makes intellect and artistic expression possible.

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2 Comments (+add yours?)

  1. nnnn nnnn
    Mar 02, 2017 @ 01:35:59

    Mooie column en boek ziet er mooi uit!

    >

    Reply

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